When using content to optimize a website, the quality of the content is just as important as the quantity. Writing great content is, however, a skill that needs to be learned and perfected through practice.
On the other hand, there are some tips that you can apply to your content early on to set a good foundation for SEO writing.
1. Spelling And Grammar
Any content that has spelling and grammar errors is less likely to carry any authority. Brush up on your spelling and grammar or use spell and grammar check tools to ensure that you are not making any mistakes.
2. The Title
The heading of your content is important both to attract readers and to optimize your writing. The header or title should always contain the keyword or phrase that you are using to optimize the content. It should also be catchy and descriptive.
Identify keywords or phrases before you start writing the content. In addition to the heading, the keyword should be used in the first paragraph (preferably the first line or sentence) as well as the last paragraph. It should also be used sparingly (about 2% of the total word count) throughout the body of the content.
It is very important not to overuse the keyword. This is called keyword stuffing or loading and will result in search engines rejecting the content for indexing. If you need best keywords analysis, please use Melbourne best company in SEO services. You can also follow Eagle Genius – Facebook.
The subject matter should always be relevant to the website as well as to the prospective audience. Identify your market (audience) and write to them rather than just listing facts and figures that can become boring. Style and tone are also important here to make content more relevant to a specific group of readers.
NEVER ever copy and paste any content from other websites – this is called plagiarism and will only result in penalties for your website. It is also best not to ‘spin’ content (simply changing some words or sentences). New content should always be unique in order for search engines to keep crawling and indexing the pages on your website.
Grammarly is a great tool to use to identify plagiarism or phrases that you might be copying without your knowledge.
Your content should always add value to your readers whether for entertainment or gaining knowledge or facts. Educational content is much more likely to be read and shared. The more readers you get, the higher your search engine results will be.
7. Links, Metadata, Tags And Descriptions
Always add links, metadata, and tags to your content. This adds value to the reader as well as allows search engines to crawl better and index a web page.
Words alone lack appeal. To make your content more attractive use color, fonts, paragraphs and bullet points or numbering. Always insert at least one image that is relevant and will add to the appeal.
The language you use in the article is important. A balance between a friendly, informal tone and delivering professional content at the same time is the optimal style for SEO. Using humor and being lighthearted is especially beneficial. Empathy is another important factor in creating the right tone.
Always keep in mind that the tone should be relevant to the content and the audience.
10. Write, Rewrite, And Edit
Even the best writers need to proofread, edit and even rewrite their content. So before you post or submit your content make sure that you read it, make any necessary alterations and rewrite it until it delivers the message in the manner you desire.
Practice makes perfect! Adding content regularly will help hone your writing skills as well as provide you with greater search engine optimization.